Back in 2011 we were a one man show. Hackney GT was created by cycling nut and devout weekend racer Russ Jones. And it all started with a single one-off jersey design made for his music production company. The genie was out of the lamp - features, materials and look; it all seemed crystal clear to Russ, who knew exactly what he wanted. It was obvious things wouldn't end there. And that’s how the brand that we have today was born.
Inspiration comes from a lifetime of looking at the stuff we love. The all time genius design list perhaps starts with the bicycle itself; maybe the most elegant of them all. MTB, CX and everything else two-wheel is the reason we’re here. Motivation also includes everything from vintage motorbikes to 70’s skiwear, hip hop to snowboard and skating to cool fonts. From outward bound to the urban culture here in Hackney itself - we love brave and contemporary. It's important to be different and to bring you the best new and unique concepts, we start in a creative place that only we know.
All garments are now made in the UK using the very best materials and manufacturing we could find. It's not a particularly patriotic thing but we think, as one of our company principles, it makes sense. It’s great to be a small part in the re-emergence of the British rag trade. Our aim is to provide style for whatever kind of riding you do - whether heading up into the mountains or popping down into town. We believe once the cut styling and construction is right, the same outstanding products should work for whatever you do on a bike.
FREESTYLE: HIP-HOP TO SNOWBOARDING, STREET-SYLE TO JAZZ. AN OPEN MINDED APPROACH TO LIFE.
Testing is fun, as we ride our prototypes hard to deliberately ruin them. We ride a lot and it’s usually obvious what’s not working. We have our own Cyclo Cross race team and they provide input and help to improve our designs too. Look out for our team riders; they’re the quick ones with the green and spotty jockey style race jerseys. We love hanging out - and putting back into the cycling community is another big aim. With this is mind Hackney GT sponsor and co-promote the legendary Beastway summer mountain bike race series. It’s now the longest running mid-week MTB race series in the world and we’re proud to be part of it.
#FREE_STYLING = HACKNEY GT
So what’s new? Tune into our social media channels to see where we’re at - influences, product ideas, cycling, music (...pretty much anything!) Where are you riding? What should we know about? Use #free_styling and tag us in your posts.